Visitor Statistics
As a webmaster one the things you will find yourself most concerned with is how many people visit your web site, after all, the web site wasn't created to be hidden away for no one to see!
The InstantPro web site builder has built in visitor statistics which show you the most popular pages on your web site, along with how people found your site and extra information on page hits and impressions.
All of this information will give you a good idea of your website traffic.
There is nothing you need to do to activate visitor statistics for your InstantPro web site, they are collected automatically once the site is live. This guide will explain about the information available.
To follow this guide you will need to log in to your
MyFreeola Account and open the InstantPro web site builder. We'll start at the Site Overview screen.
There is a direct link to your visitor statistics from the Site Overview screen.
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Click the Your Web Site Statistics button shown under the Options heading on the Site Overview screen to open your visitor statistics information.
Visitor Impressions
When the Site Statistics page opens you will see that you are able to view your statistics on a month by month basis, and that the visitor information is split over 5 tabbed sections.
The first tab shows information regarding total visitors to your site and the number of page impressions.
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In the table on the left all pages on the site are listed along with total visitor information, and the total number of impressions. Each page is assigned a unique colour which is then used to display visitor information
in a pie chart format to the right of the page.
You will see there are two pie charts on this page. One representing page popularity by page impressions, and one by unique visits.
Remember, the statistics information provided is separated in to individual months, so by using the drop down list at the top of the page you can see the statistics for each month individually.
Search Terms
The second tab provides information regarding search terms that people have used to get to your web site.
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The search terms page provides information on the exact search query used which brought your web site up in a search engine listing. It is advisable to monitor this information to see how your keywords are helping your web site visibility.
Only the top 20 search terms for your site will be made available, and as with the visitor and impression information mentioned previously results are shown in a pie chart format.
More information on Keywords can be found in the
Search Engine Optimisation tutorial.
Search Referrer
The next section provides information regarding referring sites.
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Using the information provided in this section you are able view the sites through which visitors have found your web site.
Typically you will expect to see search engine addresses in this section, but also addresses
from sites which link to yours. If your site is listed in the
Freeola customer sites directory, you may even see a link from Freeola.com.
Page View Trends
The next section covers Page view trends.
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In this section you are able to view a graph which shows total amount of visits to your site for the whole period it has been live on the internet.
Having the graph format allows you to easily identify when your site received the most traffic.
Helpful Information
The visitor statistics pages refer to a few terms which may be unfamiliar to you. Terms such as hits and impressions, the meaning of which may not be immediately clear.
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The Helpful information section explains what is meant by a "web site hit", and a "web site impression" as well as explaining how often information is updated.
In-Depth Statistics
All the visitor statistics available within InstantPro have now been introduced and explained, if you require a more in-depth analysis of your web site traffic you may wish to use the
Google Analytics service, which is available to use free of charge.
For help with adding this feature to your InstantPro web site, please read the
Using Google Analytics with InstantPro tutorial.
