Using Google Analytics on your Web Site
Google Analytics is a free service provided by Google which allows you to track and monitor visitors to your web site.
The Google Analytics system provides information regarding how people found your site, how long people spend on your site and many other features.
If you wish to have this sort of information available for your InstantPro web site you can add Google Analytics just by pasting in some code.
Google Analytics is not a Freeola service, and to use the service you will have to agree to terms set out by Google. You will not be able to use this feature unless you have a
Google Analytics account.
If you do not wish to use services from another provider, the InstantPro Website Builder has built in visitor statistics information which is updated automatically, for information on this feature please read the
Visitor Statistics guide.
To follow this tutorial you will need to
Log in to your MyFreeola account and open the InstantPro Website Builder. We'll start on the Site Overview page.
1.
The section of InstantPro which allows you to add Google Analytics code is found in the
Webmaster Tools section of the Site Overview screen.
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Click the Webmaster Tools button (highlighted above), to visit this section.
2.
The Webmaster tools section contains information about intergrating different Google features with your InstantPro web site. Some of these options such as Site Meta-tags and Google Verification can help with
Search Engine Optimisation.
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The Google Analytics area is highlighted on the image above, you will need to click the Show link (also highlighted), to open this section.
3.
You will now see that in order to add Google Analytics to your site you must add some extra code (which is provided by Google).
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The code that Google supply is not html code, but JavaScript and will need to be added in the text area shown in this section.
Now you will need to generate the code via your
Google Analytics account.
4.
If you are setting up your analytics account for the first time you will see a screen similar to that shown below:
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Just click the Sign Up button to proceed to the next step.
5.
The next step requires that you enter a few details about your web site.
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You will need to enter the URL of your web site and an account name, along with setting your country and time zone. To proceed further click the Continue button.
6.
You will then be asked to provide a few extra details.
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After completing the boxes on this page click the Continue button.
7.
You will now have to read through information covering the terms of the Google Analytics service.
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Once you have read through this information you will need to tick the confirmation box shown at the bottom of the page, and click the Create New Account button to move on to the next step.
8.
This next step is where you set the information regarding your tracking preferences. You will see from the image below that there are
Standard, Advanced, and Custom tracking options available.
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This tutorial will use the Standard tracking option, and only traffic to a single domain name will be monitored.
This will generate the code (which is written in JavaScript), which you will need to add to your InstantPro Website.
You will need to copy this code and paste it in to the code box shown under Step 3.
9.
Once you have pasted the code in to the Google Analytics box you will see a screen similar to that shown below.
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To apply analytics code to the site you will need to click the Save button as is highlighted above. On doing this you will a message confirming the code has been added correctly.
You can now continue with other work on your web site, or close the InstantPro web site builder as the required information has now been added.
10.
When you log in to your Google Analytics account you will see a screen similar to that shown below. You will notice that there is no data currently available as the analytics service has only just been added, but after around 24 hours you will find the analytics information begin to populate.
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Once your analytics has been active for a while your statistics will appear similar to that shown below:
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From this page you are able to access visitor statistics and information regarding your web site, as well as information on site bounce rates, how people found your web sites and search referrer terms which will show you how
your keywords are assisting your web visibility.
For more information on keywords, and search engine optimisation we suggest you read the
SEO Tutorial
.
